From Unknown to Category Leader
Glory Medal Hangers
From Unknown to Category Leader
Glory Medal Hangers
How Ecom Ignite scaled a new sports-lifestyle brand with a balanced engine of Awareness + Conversion, building systems that turn emotional storytelling into predictable growth.
Amazon Share
0
%
Brand Search
+
0
%
Blended ROAS
0
X
Revenue Growth
0
X
YouTube & Meta Video Views
High-Intent Search
Shopping Ads
Growth Efficiency System
Brand Search
+
0
%
Blended ROAS
0
X
Revenue Growth
0
X
Amazon Share
0
%
The Untold Challenge Behind a Category-Creating Brand
GMH launched with a powerful promise—“Celebrate Small Wins.” But awareness was near-zero for a category most people didn’t know existed. The task: create demand from scratch, educate the market, and scale revenue without burning efficiency.
- Low brand awareness for a category-creating product
- Need to balance short-term revenue with long-term stability
- Build predictable systems, not one-off campaigns
How We Built Scalable, Predictable Growth
A balanced engine of Awareness + Conversion
executed across Strategy, Storytelling, and Execution.
Our Strategy
A scalable growth framework designed to build awareness, educate the market, and drive conversion efficiently.
- Map audience intent (athletes, parents, fitness lovers)
- Plan demand gen + capture by season/event
- Forecast revenue, CPR, and budget by stage
Execution
A full-funnel media and experimentation approach designed to scale profitable demand.
-
YouTube & Meta video view
campaigns - Search & Shopping campaigns — 40% search share
- Ongoing creative testing & budget rebalancing
Storytelling
A brand narrative rooted in pride, progress, and everyday achievements.
- Core narrative: “Celebrate Small Wins”
- Seasonal & milestone-based creatives
- UGC + motion edits to reduce fatigue
Client Testimonial
Hear from businesses who’ve achieved real growth and visibility through our data-driven digital marketing strategies.
“Ecom Ignite didn’t just run ads — they built a repeatable system. The team understood our purpose and helped us translate emotion into growth.”
— Venkatesan, Co-Founder, Glory Medal Hangers
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