GMH Case Study
From Unknown to Category Leader: Glory Medal Hangers
How Ecom Ignite scaled a new sports-lifestyle brand with a balanced engine of Awareness + Conversion,
building systems that turn emotional storytelling into predictable growth.
building systems that turn emotional storytelling into predictable growth.
Brand Search (YoY)
952 → 1,118 avg/mo
+
0
%
Blended ROAS
0
X
0
X
Revenue Growth
₹12.7L → ₹2.32Cr ( in 24 months )
0
X
Amazon Share
Category Ownership
0
%
YouTube & Meta Video Views
High-Intent Search
Shopping Ads
Growth Efficiency System
The Challenge
GMH launched with a powerful promise—“Celebrate Small Wins.” But awareness was near-zero for a category most people didn’t know existed. The task: create demand from scratch, educate the market, and scale revenue without burning efficiency.
- Low brand awareness for a category-creating product
- Need to balance short-term revenue with long-term stability
- Build predictable systems, not one-off campaigns
Our Approach — The Growth Efficiency System
A balanced engine of Awareness + Conversion executed across Strategy, Storytelling, and Execution.
Strategy
- Map audience intent (athletes, parents, fitness lovers)
- Plan demand gen + capture by season/event
- Forecast revenue, CPR, and budget by stage
Execution
-
YouTube & Meta video view
campaigns - Search & Shopping campaigns — 40% search share
- Ongoing creative testing & budget rebalancing
Storytelling
- Core narrative: “Celebrate Small Wins”
- Seasonal & milestone-based creatives
- UGC + motion edits to reduce fatigue
“Ecom Ignite didn’t just run ads — they built a repeatable system. The team understood our purpose and helped us translate emotion into growth.”
— Venkatesan, Co-Founder, Glory Medal Hangers
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